By Kempton Coady
LinkedIn is like a social network for the business world. Individuals set up professional profiles to share their work experience, connect with others in their company and industry, and find ways to grow professionally.
Entrepreneurs and companies can take advantage of this resource as well, setting up a LinkedIn page for their business. Doing so allows them to share insights, grow their brand awareness, and improve communications with both employees and customers.
Anyone with a personal LinkedIn profile and verified e-mail address can follow a step-by-step guide to set up a LinkedIn page for their business. LinkedIn also has a set of recommended best practices to improve the effectiveness of the page, along with instructions on utilizing videos, blogs, and other features.
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InnovatorsLINK, Inc. General Manager and Chief Financial Officer
A SENIOR LEVEL EXECUTIVE with over 30 years successful, results-oriented domestic and international experience in the MEDICAL DEVICE BUSINESS. A Business Leader who created significant increases in profits and cash flow and/or raised money to expand enterprises. A Leader, who attracts and motivates the best talent to achieve the desired results. Board member for AMEX, NASDAQ, and London Stock Exchange companies. Significant international experience in Europe, Latin America, and Japan. Experience the last seven years has included Professorships at Goldman Sachs 10KSB program and University of Connecticut Graduate School of Business. Earned BS Bates College, MBA and MPS Cornell University.
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