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Ahead of Two-Day Summit, Yelp Survey Finds Women Entrepreneurs Optimistic

  • Yelp releases survey results from women-owned businesses ahead of a two-day summit
  • Women entrepreneurs remain optimistic despite pandemic challenges and gender bias
  • Women in Business Summit taking place March 24-25

Summary by Dirk Langeveld

Women entrepreneurs have identified some unique obstacles to starting and maintaining a business but also remain optimistic for the year ahead in a survey released ahead of Yelp’s two-day Women in Business Summit.

The survey of 1,523 women who own businesses found that most women were motivated to start a business to pursue a passion. The majority relied on personal savings to launch the venture and social media to market it.

While 43 percent said their business has suffered during the COVID-19 pandemic, 36.4 percent said it has performed better than pre-pandemic conditions. More than one in three said they have encountered gender bias due to customers or others questioning their competency.

The Women in Business Summit is a free event taking place from 11 a.m. to 4 p.m. on March 24 and 25. The event includes sessions on topics such as engaging with values-driven customers, marketing, e-commerce, racial and gender inequality, growing a business, and financial literacy.

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