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“Aim for the Thames” Marketing Campaign to Promote Blue Tech in Southeastern Connecticut

  • Marketing campaign to highlight major developments in the Blue Tech sector of southeastern Connecticut
  • Effort aims to attract interest of companies and professionals, especially as more people relocate from major cities
  • Campaign will include digital marketing, partnerships with local entities, and more

Summary by Dirk Langeveld

A new marketing campaign will promote southeastern Connecticut’s Blue Tech industry, seeking to highlight major economic developments currently underway in the region and attract the interest of businesses and professionals from farther afield.

“Aim for the Thames” will be a comprehensive marketing campaign commissioned by the Thames River Innovation Place. It is being funded by a grant from CTNext as well as matching funds from the city of New London.

“Entrepreneurs and investors are recognizing the economic potential of the Thames River region, and there’s excitement surrounding a growing supply chain for blue technology businesses,” CTNext Innovation Places declared in a recent newsletter

  • The campaign notes how General Dynamics Electric Boat is directing economic growth as it begins to develop the new Columbia class of ballistic missile submarine, while Orsted and Eversource are partnering to redevelop New London’s State Pier as an assembly and staging point to support offshore wind installations
  • The effort aligns with Governor Ned Lamont’s long-term economic goals as well as a current trend of more people leaving major cities like Boston and New York to resettle in nearby areas with more affordable cost of living
  • The campaign will include digital marketing, the rebranding of the city’s current DevelopNewLondon.com marketing site, and partnerships with entities like the  Chamber of Commerce of Eastern Connecticut and ThayerMahan

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