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Connecticut Campaign Looks to Draw Young Professionals to the State

  • Connecticut’s “CTForMe” campaign looks to attract and retain young professionals to the state
  • Effort promotes Connecticut amenities and has been extended to the state’s businesses, universities, and others
  • Recently announced efforts had a soft launch in January, with nearly 30 percent of visitors looking to learn more about Connecticut job opportunities

Summary by Dirk Langeveld

A campaign is underway in Connecticut to attract and retain young talent in the state. Governor Ned Lamont recently announced the “CTForMe” campaign, although it has been active since a soft launch in January.

The campaign includes a website and Instagram account, each featuring first-person narratives in the form of stories and videos. The sites also include statistics and career and networking information.

“We know that this last year has had a major impact on where people across the country want to live and work, and Connecticut’s open spaces, smaller cities, and top education and healthcare systems are becoming more attractive now more than ever, including among young professionals,” said Lamont.

The campaign highlights a variety of themes, including employment and entrepreneurial opportunities, Connecticut’s green economy, the state’s arts and cultural institutions, and multiculturalism. It is being conducted via social media, media outreach, digital marketing, and search engine marketing.

Glendowlyn Thames, deputy commissioner of DECD, said the state is working with businesses, associations, and others to incorporate campaign into their own recruitment efforts. The campaign also includes a digital toolkit for businesses, universities, economic development partners, and nonprofit organizations in Connecticut.

Visitors to the campaign have primarily come from New England as well as New York, California, and Florida. Nearly 30 percent have visited a website section on job opportunities in Connecticut.

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