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Connecticut Launches Winter Tourism Marketing Campaign

  • Connecticut launches its latest seasonal marketing campaign, focusing on winter activities for the first time in years
  • “The State I’m In” includes TV, social media, paid marketing and content seeding, and more
  • Part of an ongoing effort to support and revive Connecticut’s tourism industry

Summary by Dirk Langeveld

Connecticut has launched a new seasonal marketing campaign, creating a winter-centric theme for the first time in years.

“The State I’m In,” part of Connecticut’s ongoing efforts to assist the economic recovery of the state’s $15 billion tourism industry, encourages residents and visitors to explore opportunities in Connecticut. The campaign will run through March 31 and feature hundreds of businesses.

“This new winter tourism campaign showcases just how vibrant, diverse, and inclusive Connecticut is today,” said Governor Ned Lamont. “Not only will it help attract new visitors to Connecticut, but it will also drive revenues to our many incredible restaurants, hotels, attractions, and all kinds of local business across the state.”

The $1 million integrated campaign includes TV, social media, billboards, paid marketing and content seeding, and earned media. Businesses and residents can participate in the campaign using the hashtag #StateImInCT on social media.

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