- Companies are looking to downsize city commercial space and establish satellite locations as remote and hybrid work increases after COVID-19
- Connecticut organizations pitch the state as an ideal venue for these locations, especially for companies based in New York City and Boston
- Advantages include proximity to these cities, a skilled workforce, and diverse communities
Summary by Dirk Langeveld
After a year of upheaval caused by the COVID-19 pandemic, many companies – especially those in major cities – are looking to make major changes in how they do business. There is strong support for retaining remote work arrangements, either permanently for some workers or as part of a hybrid work week with some days spent in the office, as well as the establishment of smaller satellite locations to support this reconfiguration.
The Hartford Business Journal recently examined how several Connecticut economic development organizations and co-working spaces are actively promoting the state as an ideal place for out-of-state businesses to establish a presence in the post-pandemic world.
- Marketing efforts have placed particular attention on New York City and Boston, since Connecticut’s proximity allows workers to easily make occasional trips to these cities
- Connecticut is also being promoted as an ideal place for satellite location due to its lower costs, skilled workforce, and mix of urban, suburban, and rural communities
- Pitch is being made to industries that already have a strong presence in Connecticut, such as advanced manufacturing, insurance, and life sciences
- More than 27,000 people moved to Connecticut from a popular New York City metro area in 2020
