- New e-commerce platforms are opening up opportunities for small businesses to promote their products
- Some marketplace platforms are being launched by existing retail giants
- Tips on what to look for when choosing a new marketplace for your products
Business owners relying on e-commerce typically find that one platform is not enough. Instead of offering their products solely on their website or a third party vendor, they’ll seek out multiple marketplaces to help boost their revenues.
Recently, retail giant Walmart has been moving to position itself as a major online marketplace, including a platform allowing approved sellers to tap into the company’s supply chain. Walmart joins other companies like Target and Shopify in expanding the number of e-commerce options available to customers.
Kunal Chopra, CEO of the branding company Kaspien, recently offered advice on how businesses can take advantage of multiple marketplace platforms to help their company succeed. In a Forbes Technology Council post, he shares tips on how you can find the best channels for your business.
