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Few Businesses Are Prepared to Respond to Deepfake Attacks

  • Deepfakes, which involve the manipulation of digital media to create misleading videos, increasingly posing threats to businesses
  • Survey finds that majority of business leaders consider deepfakes to potentially present a risk to their company, but few have a plan in place to address them
  • Detecting and filtering solutions, along with employee training, seen as best strategies to mitigate threat of deepfakes

Summary by Dirk Langeveld

As cyberattacks cause increasing concerns for businesses, many companies are recognizing the potential for “deepfake” videos to pose a threat. However, few businesses have taken steps for how to mitigate or prevent deepfake attacks.

Deepfakes involve the use of artificial technology to convincingly swap a person in a video with someone else’s likeness. They raise the possibility that the videos might be misused to conduct scams, attribute false statements to company staff, or otherwise harm a business.

The data authentication company Attestiv recently surveyed 130 professionals across a variety of sectors on threats related to the manipulation of digital media. Findings included:

  • 80 percent of respondents said deepfakes could pose a risk to their business, but less than 30 percent said they have taken steps to mitigate the effects of a deepfake attack
  • One in four said they’re planning to take action to protect their business from deepfakes, but 46 percent said they lack a plan or have no knowledge of any plan the business has
  • 48 percent felt automated detection and filtering solutions were the best strategy to mitigate deepfake risks, while 38 percent believed training employees to recognize deepfakes is a better approach

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