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Finding Opportunity in Crisis, Expanding Talent Searches, and Other Lessons From Launching a Business During the Pandemic

  • Businesses that launched during the COVID-19 pandemic encounter risks, but also opportunities
  • Shift in business conditions also allows entrepreneurs to take advantage of new trends
  • Startup co-founder shares insights on what she learned in the process of launching a business during the pandemic

Summary by Dirk Langeveld

The economic uncertainty wrought by the COVID-19 pandemic would seem to make it a questionable time to start a business. Yet more people are giving it a shot, hoping to capitalize on current conditions despite the risks.

Kim Perell, co-founder of the artificial intelligence platform, recently wrote in Entrepreneur about her experience in starting the business during the pandemic. She said businesses can look for opportunities in the new consumer trends and other shifts caused during an uncertain period.

Perell said the pandemic has also allowed companies to expand their talent searches, as remote work arrangements have made it easier to bring in employees who live well outside the range of a commute. She also recommended pursuing data-driven solutions, finding partners whose viewpoint and expertise complements your own, and developing a clear purpose and values-driven mindset.

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