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How Skimping on Content Quality Can Undermine Your Company

  • Marketing and content efforts can often be pushed to the back burner during company operations
  • Opinion piece in Entrepreneur argues that not giving enough priority to content strategy can have a major detrimental effect on a business
  • Poor content can translate to a bad user experience, while quality content can improve a company’s reputation and competitive advantage

Summary by Dirk Langeveld

Business owners have a lot of moving parts to keep track of when running a company, from payroll and bookkeeping to ordering supplies. In this busy environment, marketing efforts can sometimes get pushed to the back burner.

However, skimping on your content strategy can have a major detrimental effect on your company’s operations. Bhavik Sarkhedi, the CEO and founder of content-writing agency Write Right, recently wrote in Entrepreneur about the risks of giving content low priority.

  • Companies often undervalue content writing services, a result of both cost-cutting measures and competition among services driving down the costs of these services
  • Poorly written content, such as copy plagued with typos or lacking crucial information, can give a poor impression of your company
  • Poor content also doesn’t offer value to customers and worsens the overall user experience
  • By contrast, high-quality content can help attract customers and improve your competitive advantage

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