- Marketing and content efforts can often be pushed to the back burner during company operations
- Opinion piece in Entrepreneur argues that not giving enough priority to content strategy can have a major detrimental effect on a business
- Poor content can translate to a bad user experience, while quality content can improve a company’s reputation and competitive advantage
Summary by Dirk Langeveld
Business owners have a lot of moving parts to keep track of when running a company, from payroll and bookkeeping to ordering supplies. In this busy environment, marketing efforts can sometimes get pushed to the back burner.
However, skimping on your content strategy can have a major detrimental effect on your company’s operations. Bhavik Sarkhedi, the CEO and founder of content-writing agency Write Right, recently wrote in Entrepreneur about the risks of giving content low priority.
- Companies often undervalue content writing services, a result of both cost-cutting measures and competition among services driving down the costs of these services
- Poorly written content, such as copy plagued with typos or lacking crucial information, can give a poor impression of your company
- Poor content also doesn’t offer value to customers and worsens the overall user experience
- By contrast, high-quality content can help attract customers and improve your competitive advantage