skip to Main Content
MSJ NEWS see latest news

How Storytelling Can Set Your Company Up For Long-Term Success

  • Guy Raz, host of several NPR program How I Built This, discusses how storytelling is a powerful tool for entrepreneurs
  • Raz’s new book collects advices from numerous entrepreneurs whose stories he has shared on the show
  • In discussion with Forbes contributor, Raz says storytelling is a powerful way to connect with various audiences and improve a brand’s chances of success

A compelling story can be a powerful tool for connecting a company with numerous audiences, according to NPR host Guy Raz. In a recent interview with Forbes contributor Carmine Gallo, Raz described storytelling as a “growth hack” that can help companies differentiate their products and ensure long-term success.

Raz is the host of How I Built This, and has interviewed thousands of entrepreneurs to tell the stories of how they founded their enterprises. He has now published a book based on these stories that offers entrepreneurs advice on how they can find success when starting a business.

A good story will let customers know the mission of the company and create better connections with customers, employees, and shareholders, according to Raz. This can help create a better work environment, improve customer loyalty, and reassure those investing in the company.

Spread the Word

More To Explore

Expert Summaries

Know Your Competitors

By Denis Jakuc 

There are tons of benefits to knowing who your competitors are—what they’re offering, their strengths and weaknesses. That knowledge can help you make your products and services stand out,

Latest News

Join with Free InnovatorsLINK Account

Start accessing all the free member benefits and valuable content on the InnovatorsLINK platform. Create a BizLINK listing to boost brand exposure, receive the weekly Main Street Journal newsletter, engage in forums, get full access to free content, and more.