- Guy Raz, host of several NPR program How I Built This, discusses how storytelling is a powerful tool for entrepreneurs
- Raz’s new book collects advices from numerous entrepreneurs whose stories he has shared on the show
- In discussion with Forbes contributor, Raz says storytelling is a powerful way to connect with various audiences and improve a brand’s chances of success
A compelling story can be a powerful tool for connecting a company with numerous audiences, according to NPR host Guy Raz. In a recent interview with Forbes contributor Carmine Gallo, Raz described storytelling as a “growth hack” that can help companies differentiate their products and ensure long-term success.
Raz is the host of How I Built This, and has interviewed thousands of entrepreneurs to tell the stories of how they founded their enterprises. He has now published a book based on these stories that offers entrepreneurs advice on how they can find success when starting a business.
A good story will let customers know the mission of the company and create better connections with customers, employees, and shareholders, according to Raz. This can help create a better work environment, improve customer loyalty, and reassure those investing in the company.
