- Virtual job fairs were becoming more popular before the COVID-19, and are now a crucial resource for employers
- Events are more specialized, with pre-screened candidates receiving time with recruiters
- Companies should decide what type of event they’d like to hold and make sure to promote it
In a traditional career fair, job seekers head to a conference center or other physical location, peruse the booths set up by several employers, and chat with company representatives about the positions they have available. With the ongoing COVID-19 pandemic and the restrictions set up to combat it, this kind of event is no longer feasible.
Instead, employers are taking their career fairs online. Such virtual events had started to become more popular before the pandemic, but are now a key way for companies to recruit and hire new workers. In addition to career fairs, companies can set virtual information sessions or webinars about their recruitment programs.
Virtual career fairs can be more in-depth than a traditional event, requiring attendees to be pre-screened but ensuring that they have one-on-one time with a recruiter. This kind of setup can create greater efficiency, allowing employers to talk with a larger audience of qualified candidates and attendees to visit more job fairs.
Employers who set up a virtual career fair should make sure that the event is promoted well and that registrants are reminded of the event. They can also follow up with attendees for feedback on how such events can be improved.