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Main Street America Debuts “BackTo.Biz” Tool to Assist Small Business Pandemic Recovery

  • Main Street America and partners introduce Backto.Biz
  • Digital platform specifically designed to help small businesses recover from the effects of the COVID-19 pandemic
  • More than 400 video lessons, articles, and tools are available.

Summary by Dirk Langeveld

Main Street America, an organization promoting community revitalization through preservation-based economic development, has introduced a free digital platform designed specifically to help small businesses recover from the impact of COVID-19.

Backto.Biz includes more than 400 video lessons, articles, and tools led by a wide range of entrepreneurs. Learning paths include hiring talent, online sales, building a brand, pivoting a business model, establishing new revenue streams, finding customers, and managing stress.

The initiative was developed in collaboration with Howard Schultz, the emes project, CreativeLive, and a coalition of businesses and nonprofits.

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