- Main Street America and partners introduce Backto.Biz
- Digital platform specifically designed to help small businesses recover from the effects of the COVID-19 pandemic
- More than 400 video lessons, articles, and tools are available.
Summary by Dirk Langeveld
Main Street America, an organization promoting community revitalization through preservation-based economic development, has introduced a free digital platform designed specifically to help small businesses recover from the impact of COVID-19.
Backto.Biz includes more than 400 video lessons, articles, and tools led by a wide range of entrepreneurs. Learning paths include hiring talent, online sales, building a brand, pivoting a business model, establishing new revenue streams, finding customers, and managing stress.
The initiative was developed in collaboration with Howard Schultz, the emes project, CreativeLive, and a coalition of businesses and nonprofits.
