skip to Main Content
        • Upcoming Events

          Mon 24

          Equity Match Grant Information Session

          January 24 @ 5:30 pm - 6:30 pm
          Tue 25
          Tue 25
MSJ NEWS see latest news

Small Businesses Reconsider Reliance on Facebook After Outage

  • Some small businesses lost thousands of dollars in revenue as a result of Facebook and Instagram’s outage on Monday
  • The incident has prompted some entrepreneurs to revise their digital marketing strategy after realizing they are overly reliant on certain sources
  • Companies are committing to diversifying their marketing and developing their own websites

Summary by Dirk Langeveld

The six-hour outage that made Facebook and Instagram unavailable on Monday was an inconvenience for people looking for social updates from friends and family. But for many small business owners, the unavailability of these sites meant they lost a day of business.

Entrepreneurs are reassessing their reliance on social media advertising after the incident. For some, it was a wakeup call about their dependence on one or two sources to promote their business, communicate with customers, and make sales.

  • Facebook, the world’s second largest online advertiser, apologized for the incident and said it wouldn’t bill advertisers affected by the outage, resulting in an estimated loss of $100 million
  • Some business owners say they lost thousands of dollars in sales during the outage, raising concerns about what might happen if a more prolonged disruption occurs
  • Business owners are looking at ways to diversify their marketing, including traditional advertising like flyers and newspapers as well as digital options like apps
  • The incident has spurred some businesses to develop their own websites and e-commerce offerings rather than relying on third-party sites

Spread the Word

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore


Questions to Ask When Selecting a Bank

  • Questions to ask to better understand a bank before starting a business relationship with them
  • Gauging lending authority as well as the extras available with an account
  • Inquiring about basic,

Latest News

Join with Free InnovatorsLINK Account

Start accessing all the free member benefits and valuable content on the InnovatorsLINK platform. Create a BizLINK listing to boost brand exposure, receive the weekly Main Street Journal newsletter, engage in forums, get full access to free content, and more.