- Many businesses have moved to adopt e-commerce after physical locations shuttered or restricted due to COVID-19 pandemic
- Online retail offers a continuing revenue stream and opportunities for more individual connections with customers
- Transition requires business owners to determine what they’ll sell online and make sure their customers are aware of the offering
One of the most common ways businesses have responded to the COVID-19 pandemic has been to transition to more online services. E-commerce allows businesses to maintain revenue streams, while also offering benefits such as more individualized responses to customers.
If you’re looking to transition your company’s offerings online, you’ll need find an e-commerce platform that suits you. It’s also important to let your customers know about the new offering via social media, e-mail, or other channels.
An often overlooked factor is determining what you’ll sell online. You’ll need to consider criteria such as the online habits of your target customers, shipping costs (especially as they may be affected by the pandemic), and which items or services your customers have been most interested in.
