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Strategies for Attracting Hourly Workers When Applicants Are Scarce

  • Businesses have been struggling to find workers to fill available positions, especially hourly or low-wage jobs
  • Harvard Business Review article offers tips for recruitment
  • Addressing commuting needs, keeping up with the cost of living, and other strategies

Summary by Dirk Langeveld

Businesses have been struggling to fill available positions during the economic recovery from COVID-19, especially hourly or low-wage jobs. A recent article in the Harvard Business Review offers tips on how companies can effectively recruit for these positions.

Strategies include:

  • Recognizing that the labor situation has changed, and that pre-pandemic recruiting methods won’t meet the current situation
  • Minimizing commuting concerns by looking for candidates close to your place of business
  • Alternatively, exploring options that minimize commuting concerns including four-day work weeks of 10-hour shifts, reimbursement for lengthy commutes, relocation incentives, ride services, and satellite offices
  • Increasing salaries to keep pace with the cost of living
  • Developing strategies that appeal to women, who left the workforce in greater numbers during COVID-19, such as offering child care services or subsidies
  • Recruiting older workers, who are often overlooked and underutilized
  • Keeping up with COVID-19 safety measures, as fear of contracting the virus is still a major concern among applicants

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