skip to Main Content
MSJ NEWS see latest news

Strategies For Success When Running a Home-Based Business

  • Many business owners run micro-enterprises that are based out of the home rather than a separate location
  • Keeping your business scope manageable and operating within your limits will improve your chances of success
  • Tips for successful strategies in business planning, finances, and marketing

Millions of employees have been adapting to the new reality of working from home during the COVID-19 pandemic, but for entrepreneurs this arrangement is nothing new. According to the U.S. Small Business Administration, home-based enterprises have consistently made up about half of businesses in the nation. The share is even higher in trades such as information, construction, and professional services.

Many businesses started as home-based ventures have grown into highly successful companies. This has been particularly prevalent in the tech industry, with Amazon and Apple starting out in their founders’ garages, but home-based work areas were also responsible for launching companies like Mattel, Harley-Davidson, and Yankee Candle.

However, anyone starting a business at home should start by focusing on strategies that can set them up for long-term sustainability. This article shares nine tips for success, including careful financial management, limiting the initial scope of your offerings, differentiating yourself from competitors, and ongoing marketing efforts.

Spread the Word

More To Explore

Expert Summaries

Know Your Competitors

By Denis Jakuc 

There are tons of benefits to knowing who your competitors are—what they’re offering, their strengths and weaknesses. That knowledge can help you make your products and services stand out,

Latest News

Join with Free InnovatorsLINK Account

Start accessing all the free member benefits and valuable content on the InnovatorsLINK platform. Create a BizLINK listing to boost brand exposure, receive the weekly Main Street Journal newsletter, engage in forums, get full access to free content, and more.