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TikTok Throwing Nationwide “Small Biz Block Party”

  • TikTok debuting a Small Biz Block Party initiative this year
  • 20 events take place between Aug. 5 and Nov. 18, primarily focused on specific states or regions
  • Attendees receive guidance on creating content and using TikTok to extend their reach

Summary by Dirk Langeveld

The popular video-sharing social media app TikTok has introduced the debut of a “Small Biz Block Party,” a nationwide effort to help small businesses improve their outreach.

The initiative includes 20 events where business owners “can come together to learn industry-leading tools and tactics that will help them reach new communities and grow their business.” The events, which are free and open to all business owners, offer advice on how to create content, find and engage with an audience on TikTok, and use the app’s measurement and creative tools.

  • A kickoff event on Aug. 5 will be co-hosted with Main Street America, a nonprofit organization supporting preservation-based economic development to strengthen communities
  • Most subsequent events are focused on specific states or regions, although there is also an event for veteran-owned small businesses on Nov. 10 and a finale event on Nov. 18
  • An event specific to New England states will be hosted on Oct. 14
  • Events will be hosted on ForYouniverse, TikTok’s virtual event platform

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