skip to Main Content
MSJ NEWS see latest news

Understanding Where Content Creation Ends and Content Curation Begins

  • Content management has become an essential part of any company’s marketing strategy
  • CEO of content and digital marketing agency offers tips on balancing content creation and content curation
  • Content creation allows you to address specific goals, while content curation can save you time

Summary by Dirk Langeveld

Businesses can make themselves more visible through a solid content strategy that produces articles, infographics, e-books, and other useful information. However, it’s important to know when it makes sense to create new content and when curating existing content is more feasible.

Timothy Carter, CEO of the content and digital marketing agency, recently wrote for Entrepreneur about how to distinguish between the two strategies and have them complement each other.

  • Content creation develops new content in any form, and is a more time-intensive process than content curation
  • Content curation can update or adapt existing content, such as sharing another organization’s social media post, to complement your brand; you can also adapt your own previously published content
  • Content creation is useful for addressing specific goals or audiences, while content curation is a way to speed up your marketing and find new partners or networking connections

Spread the Word

More To Explore

Expert Summaries

Know Your Competitors

By Denis Jakuc 

There are tons of benefits to knowing who your competitors are—what they’re offering, their strengths and weaknesses. That knowledge can help you make your products and services stand out,

Latest News

Join with Free InnovatorsLINK Account

Start accessing all the free member benefits and valuable content on the InnovatorsLINK platform. Create a BizLINK listing to boost brand exposure, receive the weekly Main Street Journal newsletter, engage in forums, get full access to free content, and more.