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Why Your Company’s Crisis Planning Should Take PR Into Consideration

  • Public relations should not be overlooked when developing a crisis response plan for your business
  • Effective communication can reassure employees and reign in any rumors or misinformation
  • Quick response to a crisis is essential

Summary by Dirk Langeveld

A crisis response plan will help your business endure a wide variety of hardships, ranging from natural disasters to cyberattacks. While this plan can help you recover from a crisis, you shouldn’t overlook the importance of public relations during the ordeal.

Evan Nierman, founder and CEO of the crisis management firm Red Banyan, wrote a post for Forbes’ Young Entrepreneur Council offering tips on how companies can communicate effectively during a crisis. Strategies include:

  • Responding quickly to a crisis to take control of messaging
  • Developing different communications strategies for different crises
  • Having a plan to communicate with employees about how company operations will change following a crisis
  • Taking steps to quash any rumors or misinformation, including on social media
  • Creating a crisis management team within the company and holding exercises to see how team members perform

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