- Learn how business tactics can increase profits by maintaining and gradually increasing customers
- For all kinds of business organizations
- Helps you understand processes involved in merger/acquisitions with other companies and regulating the prices for profit optimizations
In this course, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.
We will look at examples of what is acceptable behavior under the premises of European Union competition policy and U.S. antitrust policies, and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets.
We will analyze the workings of mergers and acquisitions and, moreover, support you in the consideration of alternative strategies that can help companies grow organically.
