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Personal Branding 101

  • You are your product: This course explains how to create and influence public perception of an individual by positioning them as an authority in their industry
  • For entrepreneurs looking forward to bring their services/product into the spotlight
  • Helps you understand how personal branding, social media presence and maintaining brand can boost your business

Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

After you complete this course, you will:

  • Understand both what personal branding means and what it means to ‘inhabit’ your brand
  • Establish yourself on at least three social media platforms
  • Create a mission statement for your personal brand
  • Build a board of directors for the brand
  • Become familiar with the basics of digital security and reputation management
  • Create a system for ongoing brand maintenance

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