- Course focuses on pricing models your business might adopt
- For those looking to learn making/setting the product/service prices, part of the business’s marketing plan
- Helps you learn how to set prices, calculate costs, assess competitors and much more
This self-paced course expands on the topics in the Introduction to Pricing course by explaining the pricing models your business might adopt. In the Introduction to Pricing course, we introduced the various approaches to and methods of pricing, effect of costs on pricing, the marketing mix, pricing mistakes, and legal issues involved in certain pricing methods. In this course, we will focus on the pricing models a small business can adopt, and delve into how a small business owner can set prices, calculate costs, assess competitors, provide value to customers, and adapt pricing to changing market conditions.