- Without customers, there’s no business. This course offers guidelines for identifying your current and potential customers to improve the effectiveness of your marketing
- For the business organizations in need of strategy to retain and attract more customers
- Helps you understand sources of data and how to use it to create a description of your customers and their buying behavior
Knowing your customer is a vital part of effectively selling your product or service. This course will introduce you to tools and resources that will help you understand your customer and increase sales.