“Business Showers” Gaining Popularity as Way for Startups to Introduce Themselves, Receive Support
- A practice where entrepreneurs throw an informal party and register for products and services to support a business launch is gaining popularity
- Unlike a launch party, a “business shower” takes place during the earlier stages of forming a business
- Business showers not only offer assistance in getting an endeavor off the ground, but can also help make it more attractive to investors