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Market Research Resources

Market Research Resources

Discover information, articles, news, and public/private organizations that can help in the area of market research.

FAQs

What is a business analyst?

A business analyst is a person who scrutinizes an organization or business in specific areas using analytic techniques that evaluate processes,

Foundations of Business Strategy

  • This course explains the formulation and implementation of the major goals and initiatives taken by an organization’s stakeholders
  • Beneficial for all kinds of business organizations
  • Helps you learn SWOT &

New Biz FAQ

New Business FAQ

If you’re starting a business, you’ll have plenty of questions on your mind. Get the answers to some of the most common inquiries here.

Got questions about your business?

Business Insights OLD

Business Insights

Expert Summaries and articles addressing a broad range of issues affecting small businesses

Expert Summaries

InnovatorsLINK experts weigh in on major topics facing entrepreneurs

Article Library

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SCORE Business Fundamentals

  • A five-part series on starting a business
  • Assessing a business idea, performing a SWOT analysis, marketing basics, and more
  • Free webinars

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How to Be a Great Small Business Leader

  • Entrepreneurs often only work for themselves, but leadership skills are a must when you have majority ownership with your partners or when you bring on employees
  • How leadership skills can give your company direction,

Setting Up a Loyalty Program That Can Sway Customers to Your Company

  • Loyalty programs can be beneficial to businesses, but can also focus too much attention on already high-spending customers
  • Researchers look at customer spending habits to determine how businesses can direct their attention to winning customers who will buy more products or increase their spending
  • Location plays a key part in finding such customers

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Business News Roundup, February 1, 2021

Negotiations on President Joe Biden’s $1.9 trillion economic stimulus proposal are underway, with Republicans proposing a much smaller package and Democrats pursuing other relief such as the repeal of a state tax deduction cap.

What Is My Market Potential?

  • The elements of determining market potential
  • For those starting or expanding a business
  • Forecast your potential customers

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