Building a Digital Marketing Strategy: A Simple Guide

• Businesses often follow a scattered digital marketing strategy based on whatever is trending at the moment
• A more cohesive approach is necessary to get the best results
• A free webinar to help companies ensure that they can maximize their investment in marketing

About the event

While companies often undertake digital marketing methods such as search engine optimization or pay per click ads, they may do so in a scattershot fashion based on whatever is trending at the moment. By creating a more cohesive digital marketing strategy, including target audiences, back-office needs, and more, companies can more efficiently direct their efforts and ensure that they can maximize the returns on their digital marketing investments. This free webinar (registration required) provides a step-by-step process on developing a digital marketing strategy, including analyzing your current business situation, finding the most attractive market segments, and the pros and cons of different marketing methods.

About the presenter

Emad AbouElgheit is an associate director of marketing at Western Connecticut State University and the founder of Inbwnd, a full-service digital marketing strategy company. AbouElgheit has extensive experience in communications and marketing for clients such as the United Nations, European Bank, and Gallup. He also worked as a brand manager at ITWorx, the largest software development house in the Middle East and North Africa region.