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Digital First: How D2C Brands Are Defining The Future of Retail


August 6, 2020 @ 12:00 pm - 1:00 pm

  • Learn effective marketing, design, and data strategies in a digital-first world
  • For all entrepreneurs
  • 1-hour free webinar with leaders from best-in-class D2C brands


About the Event

Direct-to-consumer (D2C) companies have exploded over the past decade, with companies like Warby Parker, Dollar Shave Club, Casper, and Glossier setting new standards for user experience with innovative retail and marketing strategies. In the process, they’ve disrupted entire industries and are forcing traditional retailers to play catch-up.

As digital-first companies, D2C brands use customer data to create personalized campaigns, seamless user experiences, and impactful brand positioning. What can professionals across industries learn about building and growing an online business from these world-class D2C brands?

Topics of Discussion

  • The importance of marketing personalization
  • The cornerstones of a seamless online shopping experience
  • Defining your brand differentiators
  • How to use data to inform campaigns
  • Transitioning from URL to IRL or vice versa
  • Top tips for influencer marketing