New Rules of Marketing: Behind the Changing CMO Role

• Learn how global CMOs’ roles have evolved, and what skills they think are most important for marketers today and in the future
• For all entrepreneurs and marketing managers
• 1-hour free webinar

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Traditionally, Chief Marketing Officers (CMO) were responsible for developing marketing strategies that increase brand awareness and affinity. A complex role, the position required dynamic, experienced leaders who could work across departments and disciplines to get results.

In the last few years, though, the CMO role has continued to evolve, with professionals needing to implement new digital strategies and processes, all while overseeing business growth and user experience.

Topics of discussion:

• What does a typical day look like for a CMO?
• How has the role changed over the last few years?
• What will the role look like in the future?
• CMO vs CIO: Who’s responsible for digital?
• What marketing trends are here to stay?
• What skills are most important for marketers and organizations today?