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Marketing 101: A Guide to Winning Customers

  • Don’t underestimate the power of marketing and what it does for your business
  • For the entrepreneurs who wish to learn basics of marketing
  • Helps you learn how to conduct target market research and identify an effective marketing plan

This course provides a basic overview of marketing for small business owners who are looking to reach a broader customer base and expand their markets. Learn what marketing is and why it is vital to growth. The course covers how to conduct market research and develop marketing strategies while providing marketing resources for small business owners.

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Know Your Competitors

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There are tons of benefits to knowing who your competitors are—what they’re offering, their strengths and weaknesses. That knowledge can help you make your products and services stand out,