Digital Marketing Archives - InnovatorsLINK

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Should Your Startup Be An Online-Only Business?

August 19, 2020
Dirk Langeveld

With shutdowns related to the COVID-19 pandemic putting major pressure on brick-and-mortar businesses, entrepreneurs may consider whether their company can feasibly operate with just an online presence
Advantages include minimal overhead, lower operating costs
Business owners must also be aware of customer expectations and greater competition in online-only sales

“Let’s Go 860” Campaign Boosts Promotion of Southeastern Connecticut Businesses

July 19, 2020
Dirk Langeveld

Let’s Go 860 marketing campaign lets residents of southeastern Connecticut know which businesses have reopened after COVID-19 shutdowns
Google Maps and traditional advertising involved in effort to address confusion over status of small businesses
Partners include local chambers of commerce and media

Digital Marketing

June 4, 2020
sudeep.sarvate@uconn.edu

Let’s get savvy. This course encompasses all marketing efforts that use an electronic device or the internet
For businesses looking to promote their service/product by utilizing internet tools
Helps you understand various digital tools available and how they can be leveraged for marketing your product/services

Social Media Marketing

June 3, 2020
sudeep.sarvate@uconn.edu

Social media is a great way to spread the word about your business or product. This course touches on social media platforms and how to use them
For all entrepreneurs who want to integrate social media into existing marketing campaigns.
Makes you able to recognize the value of effectively integrating social media into your day-to-day marketing strategies

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