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Should Your Startup Be An Online-Only Business?

  • With shutdowns related to the COVID-19 pandemic putting major pressure on brick-and-mortar businesses, entrepreneurs may consider whether their company can feasibly operate with just an online presence
  • Advantages include minimal overhead, lower operating costs
  • Business owners must also be aware of customer expectations and greater competition in online-only sales
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“Let’s Go 860” Campaign Boosts Promotion of Southeastern Connecticut Businesses

  • Let’s Go 860 marketing campaign lets residents of southeastern Connecticut know which businesses have reopened after COVID-19 shutdowns
  • Google Maps and traditional advertising involved in effort to address confusion over status of small businesses
  • Partners include local chambers of commerce and media
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Digital Marketing

  • Let’s get savvy. This course encompasses all marketing efforts that use an electronic device or the internet
  • For businesses looking to promote their service/product by utilizing internet tools
  • Helps you understand various digital tools available and how they can be leveraged for marketing your product/services
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Social Media Marketing

  • Social media is a great way to spread the word about your business or product. This course touches on social media platforms and how to use them
  • For all entrepreneurs who want to integrate social media into existing marketing campaigns.
  • Makes you able to recognize the value of effectively integrating social media into your day-to-day marketing strategies
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