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Connecticut Tourism Coalition

  • Supports efforts to improve tourism marketing of Connecticut
  • Offers a training program for hospitality workers and others on the “front line” of Connecticut tourism
  • Pursues a legislative agenda that includes better and more sustainable funding for tourism marketing


The Connecticut Tourism Coalition believes that a well-funded marketing campaign promoting tourist attractions in the state can have a wealth of benefits, including increased tax revenue, resident retention, business growth, and improving the state’s image. The coalition works to bring together Connecticut’s tourism proponents to effect change in areas such as garnering stronger public support, more reliable funding, and pro-business policies.

Who’s it for?

Any tourist destinations or businesses that benefit from tourist traffic.


The Connecticut Tourism Coalition is comprised of various association and industry–supporting organizations whose main goal is to affect change in the Connecticut tourism industry by addressing key legislative, regulatory and budgeting issues through public education.

Resources & Services

CHAT Program

The Connecticut Hospitality Awareness Training Program was developed by the Connecticut Tourism Coalition to train workers in attractions, lodging, restaurants, and other businesses with a significant number of tourist visitors on the fundamentals of hospitality service and the importance of tourism to Connecticut’s economy. The program’s seven modules are available for a modest $10 fee, and aim to help these workers create positive experiences for people visiting Connecticut.

Legislative Advocacy

The Connecticut Tourism Coalition pursues a legislative agenda which includes dedicating 25 percent of all taxable lodging revenues to Connecticut tourism marketing, creating a sustainable tourism fund, developing a matching grant program for Connecticut tourism, and educate government officials on legislation and regulations that affect the tourism industry.


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