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Spanish American Merchants Association, Inc. (SAMA)

  • SAMA helps people understand the principals of economics, with a focus on Latinos
  • The site features side-by-side Spanish/English translations
  • SAMA is a nonprofit organization dedicated to developing businesses in the Hispanic community


SAMA was established 30 years ago and has a network of more than 500 local Hispanic businesses in the Hartford area. SAMA has an advocacy program, monitors legislation, and provides technical assistance to multicultural businesses and entrepreneurs.

Who’s it for?

Those interested in learning more about how the economy works, how to start a business, how to maintain a business, and where to get help in the Hispanic community.


Spanish American Merchants Association, Inc. is a non-profit organization incorporated in the State of Connecticut to serve as a vehicle for the economic growth of businesses. SAMA was created to assist business people, in particular, Latinos, to acquire a better understanding of economic principles. Technical assistance is provided to promote business expansion, job creation, and new entrepreneurship.

Resources & Services


SAMA’s Empresario Development Center offers educational resources, materials, and training in both English and Spanish with a focus on six key areas: management, financial literacy, human resources, technology, health, and safety issues. Training courses cover numerous issues associated with starting and managing a small business, and the EDC also offers OSHA and ServSafe Food Management certifications.

Technical Assistance

SAMA employs two small business specialists who serve the cities of Hartford and New Haven. These professionals provide services such as assistance with permits and licenses, collaborations with other merchant groups, and coordinating marketing events.

Loan Programs

Through a partnership with HEDCO Inc., SAMA offers several loan programs designed to provide capital to small business owners and encourage growth in small and midsize businesses.

Park Street Special Services District

This public-private partnership uses revenues from a special real estate tax to promote and improve the Park Street business area. SAMA also provides a Park Street Ambassador who monitors the area for any aesthetic or security issues and keeps the district abreast of any issues that need immediate attention.


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