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Google's Digital Marketing Class Graphic.

Google Digital Marketing

  • This course covers building your web presence, planning online business strategy, and search engine optimization (SEO)
  • For business organizations looking to promote their service/product by utilizing internet tools
  • Getting certified helps you learn content marketing, getting noticed with social media and advertising your product/services on other websites
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Google Analytics – Beginner

  • This course illustrates the web analytics service offered by Google that tracks and reports website traffic
  • For those who want to utilize tools to analyze website data
  • Helps you extract data to find patterns and get insights to make decisions for optimizing profits
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Marketing Management II

  • This course covers marketing channel strategies, marketing communication, pricing strategy and its impact on consumer behavior
  • For the entrepreneurs who wish to comprehend and implement marketing processes in their business
  • Helps you understand market elements, their roles, pricing model comparison and advertising
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Marketing Management I

  • Get ahead in marketing your business. This course covers marketing, marketing strategy, product strategy and branding
  • For the entrepreneurs who wish to comprehend and implement marketing processes in their business
  • Helps you understand product policy, distribution channels, pricing and analyze them through analytical systems
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Personal Branding 101

  • You are your product: This course explains how to create and influence public perception of an individual by positioning them as an authority in their industry
  • For entrepreneurs looking forward to bring their services/product into the spotlight
  • Helps you understand how personal branding, social media presence and maintaining brand can boost your business
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Digital Marketing

  • Let’s get savvy. This course encompasses all marketing efforts that use an electronic device or the internet
  • For businesses looking to promote their service/product by utilizing internet tools
  • Helps you understand various digital tools available and how they can be leveraged for marketing your product/services
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Understanding Your Customer

  • Without customers, there’s no business. This course offers guidelines for identifying your current and potential customers to improve the effectiveness of your marketing
  • For the business organizations in need of strategy to retain and attract more customers
  • Helps you understand sources of data and how to use it to create a description of your customers and their buying behavior
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Taking Your High-Tech Product to Market

  • This course emphasizes on identifying unique marketing characteristics of high-tech products and product life cycle
  • For business organizations who plan to bring an avant-garde idea and get it noticed in the market
  • Helps you take your high-tech product to market as per life cycle of a product
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