skip to Main Content

Small Businesses More Likely to Expect Longer Recovery in Census Survey

  • Second phase of U.S. Census Bureau survey on COVID-19 impact on small businesses finds respondents more likely to expect a longer road back to normalcy
  • Majority of respondents report negative impact on business, but some positive signs such as healthy cash on hand and minimal missed loan payments
  • Businesses see marketing/sales and additional capital as key future needs
Read more

Hotels Mull Pivot to Remote Work Getaways During Pandemic

  • The hospitality industry been struggling with a loss of income due to a slump in travel and event cancellations during the COVID-19 pandemic
  • Some hotels have been buttressing their revenues with short-term room rentals for people to enjoy a new remote work location
  • Long-term stay packages also being offered
Read more

“Let’s Go 860” Campaign Boosts Promotion of Southeastern Connecticut Businesses

  • Let’s Go 860 marketing campaign lets residents of southeastern Connecticut know which businesses have reopened after COVID-19 shutdowns
  • Google Maps and traditional advertising involved in effort to address confusion over status of small businesses
  • Partners include local chambers of commerce and media
Read more
Google's Digital Marketing Class Graphic.

Google Digital Marketing

  • This course covers building your web presence, planning online business strategy, and search engine optimization (SEO)
  • For business organizations looking to promote their service/product by utilizing internet tools
  • Getting certified helps you learn content marketing, getting noticed with social media and advertising your product/services on other websites
Read more
Google Analytics Logo.

Google Analytics – Beginner

  • This course illustrates the web analytics service offered by Google that tracks and reports website traffic
  • For those who want to utilize tools to analyze website data
  • Helps you extract data to find patterns and get insights to make decisions for optimizing profits
Read more

Marketing Management II

  • This course covers marketing channel strategies, marketing communication, pricing strategy and its impact on consumer behavior
  • For the entrepreneurs who wish to comprehend and implement marketing processes in their business
  • Helps you understand market elements, their roles, pricing model comparison and advertising
Read more

Marketing Management I

  • Get ahead in marketing your business. This course covers marketing, marketing strategy, product strategy and branding
  • For the entrepreneurs who wish to comprehend and implement marketing processes in their business
  • Helps you understand product policy, distribution channels, pricing and analyze them through analytical systems
Read more

Understanding Your Customer

  • Without customers, there’s no business. This course offers guidelines for identifying your current and potential customers to improve the effectiveness of your marketing
  • For the business organizations in need of strategy to retain and attract more customers
  • Helps you understand sources of data and how to use it to create a description of your customers and their buying behavior
Read more