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Second phase of U.S. Census Bureau survey on COVID-19 impact on small businesses finds respondents more likely to expect a longer road back to normalcy
Majority of respondents report negative impact on business, but some positive signs such as healthy cash on hand and minimal missed loan payments
Businesses see marketing/sales and additional capital as key future needs
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The hospitality industry been struggling with a loss of income due to a slump in travel and event cancellations during the COVID-19 pandemic
Some hotels have been buttressing their revenues with short-term room rentals for people to enjoy a new remote work location
Long-term stay packages also being offered
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Let’s Go 860 marketing campaign lets residents of southeastern Connecticut know which businesses have reopened after COVID-19 shutdowns
Google Maps and traditional advertising involved in effort to address confusion over status of small businesses
Partners include local chambers of commerce and media
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This course covers building your web presence, planning online business strategy, and search engine optimization (SEO)
For business organizations looking to promote their service/product by utilizing internet tools
Getting certified helps you learn content marketing, getting noticed with social media and advertising your product/services on other websites
This course illustrates the web analytics service offered by Google that tracks and reports website traffic
For those who want to utilize tools to analyze website data
Helps you extract data to find patterns and get insights to make decisions for optimizing profits
This course covers marketing channel strategies, marketing communication, pricing strategy and its impact on consumer behavior
For the entrepreneurs who wish to comprehend and implement marketing processes in their business
Helps you understand market elements, their roles, pricing model comparison and advertising
Get ahead in marketing your business. This course covers marketing, marketing strategy, product strategy and branding
For the entrepreneurs who wish to comprehend and implement marketing processes in their business
Helps you understand product policy, distribution channels, pricing and analyze them through analytical systems
This course teaches marketing tactics and evaluation through predicting trends and customer behavior
For the businesses looking to apply analytics and get market awareness from customer trend data
Helps understand how to get insights from data
This course clears up the mystery of marketing communication, which includes advertising, branding, public relations (PR) activities, and more
For business organizations planning to start or expand their business
Helps you understand and make better marketing and PR decisions
Without customers, there’s no business. This course offers guidelines for identifying your current and potential customers to improve the effectiveness of your marketing
For the business organizations in need of strategy to retain and attract more customers
Helps you understand sources of data and how to use it to create a description of your customers and their buying behavior
