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Taking Your High-Tech Product to Market

  • This course emphasizes on identifying unique marketing characteristics of high-tech products and product life cycle
  • For business organizations who plan to bring an avant-garde idea and get it noticed in the market
  • Helps you take your high-tech product to market as per life cycle of a product
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Introduction to Pricing

  • Learn the ins and outs of pricing and how pricing affects sales of a product
  • For those who wish to learn components of the marketing mix and objectives for pricing a product
  • Helps you identify common pricing mistakes and covers topics like the legal issues involved in antitrust actions, loss leader pricing, and price discrimination
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Market Research

  • Course will give you an overview of how to identify your customer and how to market to them.
  • For those interested in learning the process of collecting and analyzing data or information on a product or service.
  • Helps you understand who are your customers and how can you reach them
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