Second phase of U.S. Census Bureau survey on COVID-19 impact on small businesses finds respondents more likely to expect a longer road back to normalcy
Majority of respondents report negative impact on business, but some positive signs such as healthy cash on hand and minimal missed loan payments
Businesses see marketing/sales and additional capital as key future needs
Enforcement of Connecticut’s rigorous COVID-19 rules has helped maintain consistently low infection rates, but this also has the potential to harm the state’s economy
Hotels and lodging have not been asked to screen guests, though several have done so voluntarily
Health commitment has been used in tourism marketing, but pitches are limited to neighboring states
With shutdowns related to the COVID-19 pandemic putting major pressure on brick-and-mortar businesses, entrepreneurs may consider whether their company can feasibly operate with just an online presence
Advantages include minimal overhead, lower operating costs
Business owners must also be aware of customer expectations and greater competition in online-only sales