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- Learn how global CMOs’ roles have evolved, and what skills they think are most important for marketers today and in the future
- For all entrepreneurs and marketing managers
- 1-hour free webinar
- Learn effective marketing, design, and data strategies in a digital-first world
- For all entrepreneurs
- 1-hour free webinar with leaders from best-in-class D2C brands
- Perceived value is how a customer evaluates a product or service based on how it meets their needs or expectations
- Price, convenience, credibility, and other factors will influence a customer’s perceived value
- Perceived value should play a role in your pricing and marketing strategies
- Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
- Having a business plan from the outset allows you to set goals and benchmarks to meet
- Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
- Marketing is essential for finding new customers and generating sales, but an internal team may not be necessary for your company to succeed
- An outside company may be able to perform these tasks more effectively
- Signals in your marketing results and daily workload that it’s time for a change
- Ways to create real customer loyalty
- For those starting or managing a business
- How to consolidate your market share and develop your business in a way that retains customers
