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- Important contracts for small or expanding businesses
- For all kinds of entrepreneurs and startups
- Limit your liability, ensure confidentiality, and more
- How much cash will you need in an emergency and where will you keep it?
- For entrepreneurs starting and expanding their businesses
- Help your business overcome unexpected financial events
- Perceived value is how a customer evaluates a product or service based on how it meets their needs or expectations
- Price, convenience, credibility, and other factors will influence a customer’s perceived value
- Perceived value should play a role in your pricing and marketing strategies
- Business owners naturally want to get a high price when selling their company, but the process can be stressful and time-consuming
- Accepting a fair offer allows you to quickly concentrate on your next step
- Some options include selling to a family member or employees
- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
- Your marketing strategy will determine whether you start big or start small
- Niche marketing allows you to target a group of people who are more likely to purchase your product or service
- Mass marketing reaches a larger audience, but does not always result in greater returns
- Pain points are any specific problem faced by a customer using a product or service
- While there are four areas of pain points, issues often fall into multiple categories
- Market research can help you identify customers’ pain points and offer insights into how you can address them
- Research shows that companies that in their employees and workplace post better profits than those that don’t
- Fair pay and benefits, an open leadership model, and other strategies to improve your company culture
- Ensuring that your employees are engaged with their work is also a crucial factor
- Businesses often decide to expand to meet growing demand or tap into new markets
- Research is key for finding the right location, analyzing markets, and more
- Have a sound financial plan to ensure that a second location won’t jeopardize the overall profits of your business
- Common problems caused by rapid business growth
- Financial problems, poorer customer service, overworked employees, and more
- Grow at a sustainable pace to handle the challenges that come with expanding
