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Big Box Challenge: How Small Business Can Compete

  • Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
  • Offering a better experience and good service are essential steps in remaining competitive
  • A strong online presence has become more of a necessity as well
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Which is More Effective: Mass or Niche Marketing

  • Your marketing strategy will determine whether you start big or start small
  • Niche marketing allows you to target a group of people who are more likely to purchase your product or service
  • Mass marketing reaches a larger audience, but does not always result in greater returns
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Tips For Building Long-Lasting Small Business Success

  • Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
  • Having a business plan from the outset allows you to set goals and benchmarks to meet
  • Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
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The 4 Ps of Marketing

  • 4 Ps involved in the marketing of a product or service
  • For any kind of business organization
  • Get the right development, integration and execution of marketing strategies
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