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Developing a Small Business Action Plan

  • A small business Action Plan is useful for introducing new products and services, expanding staff, and other purposes
  • An 11-step process for creating this plan
  • A real world example of an Action Plan used to meet the objectives of a med spa business
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Introducing a New Product or Service

  • Using a systems approach when developing a new product or service
  • Conducting a careful analysis to determine if the new product or service will be feasible
  • Validating and implementing the new offering before bringing it to market
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Expand Your Business to New Locations

  • Businesses often decide to expand to meet growing demand or tap into new markets
  • Research is key for finding the right location, analyzing markets, and more
  • Have a sound financial plan to ensure that a second location won’t jeopardize the overall profits of your business
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The 4 Ps of Marketing

  • 4 Ps involved in the marketing of a product or service
  • For any kind of business organization
  • Get the right development, integration and execution of marketing strategies
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