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Risk Management for Small Business

  • Risk management is vital for preserving your company in the face of unexpected circumstances
  • Understand different scenarios for internal and external risks
  • How to develop a risk management plan, and prepare for unpredictable risks
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Dashboards to Drive Your Small Business

  • A dashboard offers an easy way to track key metrics related to your business
  • Tracking sales, return on investment, employee performance, and more
  • Factors to consider when creating your dashboards
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Creating a LinkedIn Business Page

By Kempton Coady

LinkedIn is like a social network for the business world. Individuals set up professional profiles to share their work experience, connect with others in their company and industry, and find ways to grow professionally.

Entrepreneurs and companies can take advantage of this resource as well, setting up a LinkedIn page for their business. Doing so allows them to share insights, grow their brand awareness, and improve communications with both employees and customers.

Anyone with a personal LinkedIn profile and verified e-mail address can follow a step-by-step guide to set up a LinkedIn page for their business. LinkedIn also has a set of recommended best practices to improve the effectiveness of the page, along with instructions on utilizing videos, blogs, and other features.

If you’d like more help with finding the right solution for housing your startup, InnovatorsLINK offers a detailed Bootcamp course where you’ll learn the details about all your options. Register here

Review the Executive Summaries associated with each course prior to attending the courses.

This Expert Summary is © InnovatorsLINK. For republishing, please contact dlangeveld@innovatorslink.com.

Putting Together a Facebook Business Page with a Business Manager

By Kempton Coady

Social media channels are an important part of getting the word out about your business, and Facebook is a juggernaut in this arena. By setting up a Facebook page for your business, you’ll be able to reach new audiences, connect with customers, extend your advertising reach, and more.

The Facebook algorithm changes constantly, but you can stay up to date through their Facebook for Business portal. This provides assistance in areas such as creating a customized marketing plan, establishing an online presence, and more. There are also specialized resources for small businesses and individual industries.

When establishing a Facebook business page, consult the company’s guide to the Facebook Business Manager. These instructions take you through the steps for establishing and maintaining multiple assets, managing permissions, tracking ads, and setting up payment methods.

If you’d like more help with finding the right solution for housing your startup, InnovatorsLINK offers a detailed Bootcamp course where you’ll learn the details about all your options. Register here

Review the Executive Summaries associated with each course prior to attending the courses.

This Expert Summary is © InnovatorsLINK. For republishing, please contact dlangeveld@innovatorslink.com.

An Introduction to NAICS Codes

  • NAICS codes are a 2- to 6-digit code that help businesses with getting loans and government-related services
  • Businesses that wish to become government contractors or verified veteran-owned businesses especially need this
  • Tips for you to know how to get NAICSs codes.
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Are Some Locations Better Than Others?

  • Factors that go into choosing a business location and questions that entrepreneurs should ponder
  • For those starting or expanding a business
  • Also a resource for Connecticut business location selection
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What Kind of Security Measures Must I Take?

  • Tips on business security measures for personal property, employee policies, and cybersecurity
  • For any kind of business organization
  • Know the essential safety measures and guidelines to protect your business
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