skip to Main Content
- Business forecasting helps you identify who will buy your products and services, and what demand you can expect
- Accurate forecasting helps you find the right markets and avoid wasting money
- Defining the overall market size, deciding which segments you want to target, defining characteristics of targeted market segments, and more
- Risk management is vital for preserving your company in the face of unexpected circumstances
- Understand different scenarios for internal and external risks
- How to develop a risk management plan, and prepare for unpredictable risks
- Uncertainty is certain to occur in business, and can come from many different sources
- Understanding the four different types of business uncertainty
- Tips for enduring uncertain times, or even turning them to your advantage
- Understanding the core activities that make your business work
- Identifying basic and expanded business processes
- Steps for performing a process analysis
- Key steps for acquiring funds for starting or growing a business
- Potential avenues for financing
- A word of caution on alternative fintech lenders
- A small business Action Plan is useful for introducing new products and services, expanding staff, and other purposes
- An 11-step process for creating this plan
- A real world example of an Action Plan used to meet the objectives of a med spa business
- A dashboard offers an easy way to track key metrics related to your business
- Tracking sales, return on investment, employee performance, and more
- Factors to consider when creating your dashboards
- An action plan establishes a short-term effort to achieve the goals of a strategic action plan
- Assembling a team, monitoring actions, creating a timetable, and other steps
- Building in flexibility to account for unexpected circumstances
- Disruptions ranging from natural disasters to the departure of key staff can impact your business
- Creating a contingency plan to mitigate the scenarios you believe your business is most likely to face
- How contingency planning can benefit your business
- Digital marketing is an essential method for reaching customers today
- Assessing your customer base to determine your digital marketing strategy
- Different options and methods for promoting your products and services online