skip to Main Content

All About Small Business Branding

  • Your business’s brand is its unique value, or the thing that causes people to choose it over other alternatives
  • Creating a brand strategy, brand story, and brand assets
  • A branding example of a small business in Connecticut
continue

Creating a LinkedIn Business Page

By Kempton Coady

LinkedIn is like a social network for the business world. Individuals set up professional profiles to share their work experience, connect with others in their company and industry, and find ways to grow professionally.

Entrepreneurs and companies can take advantage of this resource as well, setting up a LinkedIn page for their business. Doing so allows them to share insights, grow their brand awareness, and improve communications with both employees and customers.

Anyone with a personal LinkedIn profile and verified e-mail address can follow a step-by-step guide to set up a LinkedIn page for their business. LinkedIn also has a set of recommended best practices to improve the effectiveness of the page, along with instructions on utilizing videos, blogs, and other features.

If you’d like more help with finding the right solution for housing your startup, InnovatorsLINK offers a detailed Bootcamp course where you’ll learn the details about all your options. Register here

Review the Executive Summaries associated with each course prior to attending the courses.

This Expert Summary is © InnovatorsLINK. For republishing, please contact dlangeveld@innovatorslink.com.