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- Business forecasting helps you identify who will buy your products and services, and what demand you can expect
- Accurate forecasting helps you find the right markets and avoid wasting money
- Defining the overall market size, deciding which segments you want to target, defining characteristics of targeted market segments, and more
- Perceived value is how a customer evaluates a product or service based on how it meets their needs or expectations
- Price, convenience, credibility, and other factors will influence a customer’s perceived value
- Perceived value should play a role in your pricing and marketing strategies
- Surveys offer useful feedback on how a company is meeting customer needs and how it can change its strategy
- Company owners can choose from several different types of questions when putting together a survey
- Successful approaches make it more likely that a customer will complete the survey
