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- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
- Your marketing strategy will determine whether you start big or start small
- Niche marketing allows you to target a group of people who are more likely to purchase your product or service
- Mass marketing reaches a larger audience, but does not always result in greater returns
- Surveys offer useful feedback on how a company is meeting customer needs and how it can change its strategy
- Company owners can choose from several different types of questions when putting together a survey
- Successful approaches make it more likely that a customer will complete the survey
- Employers are required by law to pay their employees, but unexpected circumstances may leave you with too little cash to make payroll
- Communicating the situation is essential, after which you can pursue one of several potential solutions
- An inability to meet payroll may be a warning sign that you need to make changes to your business strategy
- Understand why a business plan is important and what it needs to accomplish
- This document provides crucial guidance and minimizes the chances that you’ll run into common mistakes
- Business plans can be dynamic documents, useful to both startups and established companies
- Understand different types of business plans
- Business plans can assist you when starting a business and when growing one
- Choosing wisely during the different periods of your business will help you better achieve your goals
- Understand the details about what a trademark is and how to apply for one
- For those starting or expanding businesses
- Learn how a trademark can protect your services, goods, and logos
- Understand the difference between domain names, business entities, and trademarks
- An essential distinction to learn when you start your business
- Clear explanations from a knowledgeable attorney
- How an operating agreement can assist with the management of a Limited Liability Company
- For those looking forward to starting their company as an LLC
- Helps govern internal operations of the business in a way that suits the specific needs of the business owners
- Articles of organization formally establish a limited liability company (LLC) with the state
- Provides basic information about the company and its members
- Distinct from an LLC operating agreement
