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- Your marketing strategy will determine whether you start big or start small
- Niche marketing allows you to target a group of people who are more likely to purchase your product or service
- Mass marketing reaches a larger audience, but does not always result in greater returns
- Surveys offer useful feedback on how a company is meeting customer needs and how it can change its strategy
- Company owners can choose from several different types of questions when putting together a survey
- Successful approaches make it more likely that a customer will complete the survey
- Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
- Having a business plan from the outset allows you to set goals and benchmarks to meet
- Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
- Employers are required by law to pay their employees, but unexpected circumstances may leave you with too little cash to make payroll
- Communicating the situation is essential, after which you can pursue one of several potential solutions
- An inability to meet payroll may be a warning sign that you need to make changes to your business strategy
- Common mistakes made by entrepreneurs seeking to run a business
- Failure to have a clear plan for finances, marketing, and other aspects of the business is a major shortcoming
- Entrepreneurs must also be willing to commit to a venture and seek help as needed
- Keeping track of your business expenses and income is crucial for assessing your business strategy and profitability
- Several free online tools are available to business owners
- Help forecast future cash flows, track down late payments, and turn the tedious task of getting paid into something much easier
- Understand why a business plan is important and what it needs to accomplish
- This document provides crucial guidance and minimizes the chances that you’ll run into common mistakes
- Business plans can be dynamic documents, useful to both startups and established companies
- Understand different types of business plans
- Business plans can assist you when starting a business and when growing one
- Choosing wisely during the different periods of your business will help you better achieve your goals
- How an operating agreement can assist with the management of a Limited Liability Company
- For those looking forward to starting their company as an LLC
- Helps govern internal operations of the business in a way that suits the specific needs of the business owners
- Articles of organization formally establish a limited liability company (LLC) with the state
- Provides basic information about the company and its members
- Distinct from an LLC operating agreement
