skip to Main Content
- Perceived value is how a customer evaluates a product or service based on how it meets their needs or expectations
- Price, convenience, credibility, and other factors will influence a customer’s perceived value
- Perceived value should play a role in your pricing and marketing strategies
- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
- Surveys offer useful feedback on how a company is meeting customer needs and how it can change its strategy
- Company owners can choose from several different types of questions when putting together a survey
- Successful approaches make it more likely that a customer will complete the survey
- Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
- Having a business plan from the outset allows you to set goals and benchmarks to meet
- Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
- Ways to create real customer loyalty
- For those starting or managing a business
- How to consolidate your market share and develop your business in a way that retains customers
- The pros and cons of starting a business with partners
- For those starting a business or expanding a business
- Identify whether working with a partner can grow customer base and improve your business
- Tips for making your business a success
- For those starting or managing a business
- Important factors that can determine whether your business will thrive
- How to define your small business brand
- For those who are planning a business
- Steps to help your business grow, get your team to understand your vision and mission, and increase your customer loyalty
