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- Your business’s brand is its unique value, or the thing that causes people to choose it over other alternatives
- Creating a brand strategy, brand story, and brand assets
- A branding example of a small business in Connecticut
- Uncertainty is certain to occur in business, and can come from many different sources
- Understanding the four different types of business uncertainty
- Tips for enduring uncertain times, or even turning them to your advantage
- Understanding the core activities that make your business work
- Identifying basic and expanded business processes
- Steps for performing a process analysis
- Knowing when it’s time to sell your business
- Determining your business value and pre-qualifying buyers
- Preparing the necessary documents and deciding whether to use a broker
- The adoption of digital technologies accelerated during the COVID-19 pandemic
- Leveraging these technologies during the “new normal”
- Virtual meetings, digital marketing, and new opportunities
- Key steps for acquiring funds for starting or growing a business
- Potential avenues for financing
- A word of caution on alternative fintech lenders
- Financial technology options can be an appealing option for entrepreneurs who have trouble accessing funding through traditional lenders
- However, fintech can also come with higher interest rates and more onerous repayment terms
- Proceed with caution when looking for financing
- How to develop a relationship with your bank to meet your small business needs
- The important documents to bring when meeting with a bank representative
- What banks are looking for to gauge creditworthiness
- Investors can provide funding to help a promising new business grow
- The components necessary for a successful investment pitch
- How different types of investors work and what they’re looking for
- Entrepreneurs often have to rely on personal funds for early-stage funding
- Tapping into personal funds, bringing on partners, and convincing friends and family to lend their support
- Crowdfunding options to take your appeal to a wider audience
