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- Building your company’s digital presence without spending a fortune
- Nine steps to creating an attractive and functional website
- Options for platforms, hosts, content, and more
- A dashboard offers an easy way to track key metrics related to your business
- Tracking sales, return on investment, employee performance, and more
- Factors to consider when creating your dashboards
- While entrepreneurs often focus on profitability, cash flow is arguably the more important consideration
- The benefits of tracking how money is coming into your business and how it is being spent
- Calculations involved in calculating and predicting cash flow
- An action plan establishes a short-term effort to achieve the goals of a strategic action plan
- Assembling a team, monitoring actions, creating a timetable, and other steps
- Building in flexibility to account for unexpected circumstances
- Disruptions ranging from natural disasters to the departure of key staff can impact your business
- Creating a contingency plan to mitigate the scenarios you believe your business is most likely to face
- How contingency planning can benefit your business
- Digital marketing is an essential method for reaching customers today
- Assessing your customer base to determine your digital marketing strategy
- Different options and methods for promoting your products and services online
- Any business depends in part on its relationship with suppliers and service providers
- Finding reliable, competitively priced firms can be a lengthy process
- Referrals, online directories, and other options for forming these relationships
- Some businesses can be started up at the home, while others necessitate a commercial space
- Understanding factors such as zoning rules, tax laws, and practicality when deciding whether to run a business out of the home
- When it makes more sense to purchase a space rather than rent one
- Knowing where to start when making the challenging decision to hire employees
- Tips for finding the best workers for the jobs you have available
- Choosing which candidate you will make the offer to
- Any business is subject to risks that could wipe it out if adequate protections are not in place
- The different types of business insurance available, and how to decide which one is right for you
- Special considerations for business interruptions and home-based businesses
